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The year of the Rabbit of the Rabbit, the "New Year's Gangs" evening dress, the insulation cup with "Oriental Power", the "warm artifact" ski underwear, and the smart atmosphere light full of rituals ...
On the eve of the Spring Festival this year, users from more than 200 countries and regions on the Speed Tong platform searched the "Chinese New Year", "Chinese New Year)," Rabbit Year), "Spring Festival (Spring Festival)" as keywords. Related products of the Spring Festival.
Cross -border merchants on the AliExpress platform also smelled the enthusiasm of overseas consumers for traditional Chinese festivals, increasing the amount of stocking of New Year's goods products. According to the Asuka Industry Operation Xiaofang Gu Shen, the scale of the Spring Festival festivals of the platform this year has increased by 100%year -on -year. The platform has also increased the investment in marketing resources inside and outside the station to help domestic goods go out to sea for the Spring Festival.
Overseas consumers have no careful preparations for "disappointment" merchants. On the high -selling link platform, red envelopes, lanterns, spring couplets, window flowers, Chinese knotted ornaments, New Year decorations and other Chinese New Year goods are hot overseas. In December 2022, sales increased year -on -year 560%, the current growth trend is still strong. Among them, the countries with the most red envelopes in the Spring Festival are the United States, France, Spain, South Korea, and Mexico.
At the same time, the reporter saw on the AliExpress platform that some of the styles of the zodiac ornaments holding ingots and lovely shapes have been sold out, and nearly 300 comments have given five -star praise, saying that "good quality" and "fast logistics" Essence Not only rabbit decorations, but more "rabbit content" products are also selling hot, including bracelets, New Year's paintings, lighting, clothing, etc.
In addition to the popularity of traditional cultural elements, the "mysterious oriental power" is also crossing the sea. "Drinking more hot water" seems to be becoming a common caring worldwide. The hot -selling cup on the speed -selling platform in the United States and South Korea has soared three digits compared with the same period last year.
The hot global ice and snow sports also make China warm artifacts count countless. According to the quick saleschane data, on the eve of the Spring Festival, the sales of electric heating skiing socks increased by more than 300%year -on -year, and the sales of electric heating ski underwear increased by more than 135%year -on -year. People who are galloping.
In addition, in the selection of the "New Year's Gangs", in addition to the classic styles such as traditional Hanfu and cheongsam, the Chinese style evening dress has also begun to shine the world. It is reported that Chaozhou, Guangdong is a major domestic evening dress production base and trade export gathering place. It has an annual output of more than 20 million wedding dresses. More than 90%of them are used for exports. Even the Cannes Film Festival has the Chaozhou evening dress.
In recent years, "New Year's Eve Health" has become a new trend. Personal health monitoring equipment such as blood glucose and blood oxygen instrument has also ushered in overseas sales growth. For young people, the living conditions brought by the "relaxation" are even more desirable. Smelling the self -made fragrance candle, lighting can be adjusted to the smart atmosphere light, and put on a big movie that you love with a projector, playing tablet games ... These "Chinese intelligent manufacturing" homes have become the Chinese New Year atmosphere.
