As smartphones,tablet PCs,wireless headphones and other electronic devices become standard in daily life,“power anxiety”has given rise to the market demand for multi-port chargers.Recently,a number of domestic e-commerce platform data show that support for USB-C,USB-A and other interfaces,such as fast charging equipment sales surged 200% year-on-year,gallium nitride(GaN) technology,100 watts of high power and other keywords have become a hot spot in consumer searches.Industry experts pointed out that behind this trend is not only the user on the“one-stop charging”rigid demand,but also reflects the iteration of fast charging technology and environmental protection concept of the depth of integration.
First,the era of multi-device has given rise to the demand for“full-scene charging”.
“Going out with three lines,the socket is never enough”- such a scene is being changed by the multi-port charger.Reporter survey found that support 2-4 interface charger has become the standard for office workers,students.An e-commerce platform “618” pre-sale data show that the multi-port charger sales of brands such as Beisi,Anke,millet,etc.occupy the 3C accessories category currently three,of which 65W and above high-power products accounted for more than 60%.
Second,the technology upgrade:gallium nitride lead,safety and efficiency at the same time
In the first half of this year,a number of manufacturers launched a new generation of multi-port chargers using gallium nitride(GaN) technology. Compared with the traditional silicon-based chips,GaN has the advantages of small size,good heat dissipation and high conversion efficiency.For example,the latest 120W four-port charger from BEST is only the size of a palm,but it can supply power to notebooks and cell phones at full speed at the same time.
The China Communications Standards Association(CCSA)recently released the Fast Charging Technology Standard for Mobile Terminals,which further standardizes the compatibility of fast charging protocols and pushes the industry to bid farewell to the“chaos of private protocols”.Huawei,OPPO and other manufacturers have gradually open fast charging technology authorization,the future of multi-port charger equipment adaptability will be significantly improved.
Third,environmental protection policies,industry reshuffle accelerated
The EU“unified charging interface”bill and China's“double carbon”goal is forcing the industry chain to change.Apple,Samsung and other brands gradually cancel the accompanying charger,indirectly pulling the third-party multi-port charger market. According to Counterpoint forecast,the global fast charging market size will exceed $8 billion in 2024,of which multi-port products account for more than 40%.
However,the market is also accompanied by chaos.Some low-priced products have problems such as false power labeling and overheating.Shenzhen Municipal Consumer Council recently sampling 20 chargers,6 failed the safety test.Experts recommend that consumers choose through the CCC certification,PD3.0 and other mainstream protocol products.
Fourth,the future trend:intelligent and scenario-based innovation
The industry has appeared integrated wireless charging,socket extended function of composite products.For example,Greenlink launched the“Smart Charge Magic Box”combines 65W multi-port fast charging with 3 AC jacks,targeting desktop office scenarios.In addition,support for light energy charging,foldable pins and other designs are beginning to penetrate the market.
“Multi-port chargers are shifting from tools to ecological entrances,”noted home appliance analyst Robin Zhang, ”and in the future,they may manage charging strategies through APPs,or even link up with smart homes.”With the popularization of 5G terminals and the rise of the outdoor economy,this segment may usher in a broader space.
From solving the pain point of“not enough plugs”to becoming a symbol of efficient life,the popularity of multi-port chargers is a microcosm of the evolution of consumer electronics.Driven by the standardization of technology and the diversification of demand,who can truly grasp the user's pain points,who will be able to seize the first opportunity in the hundreds of billions of market.