1.Dig deeper into market segments to meet personalized needs
In a weak overall market,merchants can launch differentiated products for specific user groups.For example,for gamers to launch high-power,heat dissipation strong multi-port fast charger,or for business people to design portable folding plug charger.In addition,with the popularization of new energy vehicles,car multi-port chargers may also become a new growth point.
2.Bundle sales and co-brand marketing
Many consumers will consider pairing a multi-port charger with their cell phones,tablets and other devices after purchasing them.Merchants can cooperate with cell phone brands and 3C digital stores to launch“buy a charger for free”or“package discount”activities,and leverage the traffic of big brands to drive sales.3.
3.Strengthen social media and live streaming
Short video platforms(e.g.Jittery,Shutterbug)and live streaming e-commerce(e.g.Taobao Live,Jingdong Live)are still one of the most effective sales channels.Merchants can attract consumers through evaluation and comparison,scenario-based demonstrations(e.g.travel,office and other multi-device charging needs),or even invite technology KOLs to promote and enhance product exposure.
4.Optimize the layout of overseas markets
With the saturation of the domestic market,the demand for cost-effective chargers in emerging markets such as Southeast Asia and the Middle East is still growing.Merchants can expand their overseas business through cross-border e-commerce platforms(e.g.Amazon,Sizzle,Lazada)or cooperate with local agents to open up new sales channels.
5.Enhance technological competitiveness and create“fast charging+safety” selling points
With the popularization of fast charging technologies such as USB PD 3.1 and GaN(Gallium Nitride),consumers are demanding higher efficiency and safety from chargers.Manufacturers can upgrade product technology,and through authoritative certification(such as UL,CE certification) to enhance consumer trust,while emphasizing the“intelligent shunt”,“overload protection”and other safety features,to enhance the product premium.6.
6.Layout of offline channels to increase experiential consumption
Despite the decline in online traffic,offline digital stores,cell phone repair shops,and 3C zones in supermarkets are still important scenarios for consumers to come into contact with products.Merchants can provide sample display,so that consumers intuitively feel the convenience of multi-port chargers,and even launched the“trade-in”activities to stimulate the desire to buy.
Industry outlook:Q4 or welcome a new round of growth
Industry insiders analyze,with the September school season,double 11 pre-sale approaching,the electronics market will gradually warm up.Multi-port charger merchants who can adjust their strategies in advance to optimize the product structure and marketing methods are expected to usher in a new order peak in the second half of the year.
In the current market environment,passive waiting for orders is better than taking the initiative.Only accurate insight into demand,flexible adjustment strategy,in order to seize the first opportunity in the fierce competition,to achieve growth against the trend.