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Foreign trade "Double 11" to visit the new trend of overseas consumption overseas
In the post -epidemic era, the "double festival and one match" stimulate the enthusiasm of overseas market consumption; riding hot and fitness tide to drive the relevant category to continue to heat up; a sign of the global manufacturing industry's gradual recovery is that China excavator became popular; under the shadow of energy crisis, Europe, Europe The popular roof is covered with Chinese photovoltaic ... Alibaba International Station September Global Procurement Festival is in full swing. It has the "Double 11" beauty in the industry in the industry. The release of the September Purchasing Festival Cross -border Index has sorted out many new trends of consumption in overseas markets.
The "double festival" represented by Western traditional Christmas and "Black Friday" is the strongest consumer node in the overseas market in the second half of the year. During this period, consumers are more inclined to "buy high quality at low prices" and pay more attention to IP creativity and flexible customization. At the same time, the "one match" of Qatar's World Cup should not be underestimated. The needs of the event related clothing and customized surrounding demand is heating up. The products are mainly sold to the Middle East host countries and the large areas of fans in South America, Southeast Asia, and Europe.
Low -carbon travel overlapping two backgrounds of subsidies for many European and American governments, the global cycling market's popularity may continue for years. Made in China, which has more than half of the world's production capacity, has opened up full horsepower services, while the South American countries' riding markets have even stronger demand for electric bicycles and electric scooters.
In the fitness market, global fitness users continue to grow, and it is expected to exceed 1.3 billion in 2023. The largest fitness demand country in the United States, one -tenth of the population is practicing yoga, yoga mats, foam shafts and other products continue to be popular.
With the recovery of the global manufacturing industry, the needs of food machinery, plastic machinery, machine tools, etc. continue to increase. Among them, Chinese -made laser welding machines have become explosive products in the United States, Brazil, Russia and other markets with the advantages of non -pollution, high accuracy, and fast speed.
The continuous high price of international commodities brings the demand for agricultural machinery and mineral machinery. Agricultural machinery exports increased by 31%year -on -year in 2022. Due to the high oil output rate of oil, the application of the oil press in China is widely used, especially in the competitive advantage of Asian and Africa countries.
In addition, governments in various countries have stimulated the strong demand for construction machinery and building materials machinery to increase economic investment. Construction machinery buyers are mainly concentrated in the [Belt and Road" countries. Commodities tend to be small automation. Small excavators with less than 3 tons are popular in Brazil, Indonesia, and Vietnam. With the maturity of domestic alternatives of core components such as engines and hydraulic parts, excavators have become the most international competitive products in China.
In terms of home improvement and building materials, overseas home improvement has become a boom. Housing accounted for nearly 80 % of houses in the United States for more than 20 years, and houses accounted for nearly 50 % of houses for more than 40 years. Chinese building materials vendors with overseas engineering capabilities will become the biggest beneficiary of this business opportunity.
Affected by the soaring energy prices such as natural gas and power, the distributed photovoltaic and wind power complementary systems have become the mainstream of the European market demand, and the sales of household energy storage systems rose rapidly under subsidy policies. Because the roof photovoltaic is not limited by land, development conditions are more convenient. Spain, France and other countries have successively launched policies and measures such as government subsidies, tax cuts, and accelerated grid approval to encourage the development of roof photovoltaic.
The roof potential of roof in the European market is huge, and it is expected to become an important growth pole of the photovoltaic industry. The cross -border index reminds that domestic new energy merchants should pay attention to improving the service capabilities of the full link, improve product certification in mainstream European and American markets, and overseas after -sales installation and maintenance capabilities.
In addition, with the popularity of new energy vehicles, lithium batteries are also accelerating to go to sea. In the first half of 2022, China's lithium battery exports increased by 75.3%year -on -year. The United States is the most important market for Chinese battery exports, with a year -on -year increase of 101.35%.